JEM + BEA had a dream of creating changing bags with the same designer look and quality materials as a luxury handbag, but with all the bits and bobs you need in a changing bag for ladies who love bags and want to keep their style identity as well as being a mum.

Both mums with four children between us we were acutely aware that there was a lack of style affiliated with baby changing bags. We resented having to say goodbye to our handbag in place of a less than desirable changing bag and we wanted to create bags that were as covetable, luxurious and stylish as a parent’s usual handbag.

Meet Dominique and Rebecca (above), the founders of the luxury brand JEM + BEA

Being a wardrobe staple, it is an important part of your style, identity and personality and a change bag should be no different. With legal background and a serious handbag obsession (Dominique), a hugely successful career designing accessories for some of the top luxury leather brands such as Mulberry, Burberry and Anya Hindmarch (Rebecca), and a friendship of over 20 years we put our heads together last autumn and Jem + Bea was born.

Our debut collection, as stocked at Winstanleys Pramworld, is a neatly edited range of contemporary changing bags which balance style and functionality. We have lovingly handpicked all the leathers and materials and designed all the interior details to adapt to both parents and babies needs.

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Luxury, practicality and style are the cornerstone of Jem + Bea’s bag designs. Their sumptuous orange Beatrice tote (£199) is pictured above.

We have had great fun the last few months forecasting our SS16 range and are so excited to be introducing two new styles and more colour and print into the range. We have so many ideas and styles sketched out that it was almost impossible to streamline and decide which ones would go forward this season. That said, we know that we have more treats in store for AW16!

We met the team from Winstanleys Pramworld at a trade fair back in February when we were launching our products for the first time. We are delighted to have kept in touch with them and be stocked alongside all their other gorgeous products.

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New In: JEM + BEA bags and accessories are now available at Winstanleys Pramworld, with prices starting from £79.99.

As we are an online retailer we are really pleased to have Winstanleys as a stockist as they are able to display our changing bags in their store. We have so many queries from customers asking where they can go to see and feel the bags before making their decision on which to buy so if you are lucky enough to live in or around Wigan you know where to go!

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Take a closer look at JEM + BEA in-store or online at Winstanleys Pramworld. Click here to find the perfect bag for all your parenting and baby needs.