Everyone warns you that entering into motherhood will change your life forever, the sleepless nights, nappy changes and just general chaos of becoming a first time mum can be overwhelming. Whilst all this is true, the little secret club you enter on this journey – the mum club – can be the best and most supportive club of them all.

Every single day on social media I see mums and mums to be building each other up, discussing their latest baby drama and helping each other through the night feeds. Balancing work life, their families and building their own businesses and mum empires!

If you don’t know what I’m talking about when I say mama merchandise – you seriously need to get on board and see what it’s all about. I recently read a blog post by Jodie at Wigan Mum who described wearing mum merchandise as being part of a small club, a secret handshake, a mutual understanding and respect.

Today I want to talk about my favourites so you too can go and support these incredible mamas.

Cult of Youth

Cult of Youth

Founder: Kelly Seymour

Cult of Youth was founded in autumn 2011 by London trained silversmith Kelly and her iconic MAMA necklaces grace Instagram feeds absolutely everywhere. Available in various metals the collection epitomises cool and the little skulls will add an edge to any outfit.

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Selfish Mother

Selfish Mother

Founder: Molly Gunn

Founder of Selfish Mother Molly Gunn is the lady responsible for ‘The Mother Book’ and the fabulous mother sweaters, with logos such as ‘WINGING IT’ and ‘MAMA’. These clothes are seriously comfy and some of the proceeds from every sale go to charity!! This mum is seriously on fire as her range has recently launched in John Lewis, be sure to check it out!!

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The Fourth Trimester

the fourth trimester mama

Founder: Amy Anne Rose

The Fourth Trimester magazine is a UK based biannual magazine that focuses on life after birth – a collection of articles written by real mums, all their to support each other for that life changing fourth trimester. A real, honest and gritty read this will leave no stone unturned!

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Mere Soeur

Mere Soeur

Mere Soeur is a lifestyle brand dedicated to celebrating sisterhood and empowering mums and their website and imagery screams cool. With slogans like ‘girl gang’ and ‘raising the future’ this merch will make you feel like you can take on the world!

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