When it comes to preparing for the arrival of your first baby, researching products can be extremely overwhelming and with so many different things to consider, we wanted to lend a helping hand in sharing some of our all-time favourites and some new products that our customers already love!

Silver Cross Pioneer

Sleek, sophisticated and effortlessly stylish, the Silver Cross Pioneer is one of our best-selling travel systems and from birth to 3 years old, your baby will travel in comfort and style. Complete with a beautiful newborn carrycot and spacious seat unit, the fabulous Pioneer is also car seat compatible and ready to go when you are. If you want to learn more you can browse the colours and discover the complete range here.

Cybex Cloud Z Car Seat

The Cybex Cloud Z is one of our favourite launches of recent months and not only do we love this car seat, but we know our customers absolutely love it too! Suitable from birth, the Cybex Cloud Z will keep your newborn safe and snug right from day 1 and as this car seat has the longest seat on the market, it will grow with your little one all the way up to 18 months old. The lay flat recline outside of the car allows your baby to stretch out and offers you peace of mind that your child is safe and comfortable. Inside the car, the 360-degree swivel Isofix base makes getting your little one in and out of the seat super easy and after 18 months, the next stage Sirona Z car seat will fit onto this base, making the system great value for money! Shop Cloud Z here.

Chicco Next2Me Magic

The Chicco Next2Me Magic is the original side sleeping crib, specifically created to allow you and your baby to sleep side by side without having to share the same bed. From day 1 to around 6 months old your little one can sleep in the Next2Me and if you need to settle or feed them during the night, the side of the crib can easily be dropped to access your baby and keep both of you comfortable. The Next2Me Magic has become a must have products with parent’s worldwide and it’s easy to see why! Shop the range here.

Sleepyhead Deluxe+

The Sleepyhead Deluxe+ is a multi-functional product that can be used when your baby is lounging or sleeping and it is possibly our most recommended product, with hundreds of 5* reviews from parents worldwide. Suitable from birth to approximately 8 months old, the Sleepyhead cocoons your baby making them feel cosy and secure so when you move the Sleepyhead from place to place, your little one will always have a familiar surrounding to snooze the day away. Shop the Sleepyhead collection here.

Shnuggle Bath

The fabulous Shnuggle Bath is one of our all-time best sellers and has been designed to make bath time easier for you and fun for baby from birth to 12 months old. The small size of the bath uses less water which will stay warmer for longer and the unique bum bump will support even the tiniest babies. Shop Shnuggle here.

Boppy Feeding & Infant Support Pillow

Mealtimes are super important, especially in those first few weeks and the Boppy support pillow helps to make both parent and baby as comfortable as possible, whilst you’re trying to establish your feeding routine. As your little one grows, the Boppy can also be used to support them during sitting and tummy time making this multi-functional product a true family favourite. Shop the Boppy range here.


When it comes to dressing your baby for bedtime, it’s important to make sure they aren’t too hot or cold and a sleeping bag is a perfect item to keep them safe and comfortable. There are lots of different options on the market, but our favourite is definitely the SnuzPouch; a sleeping bag that features an innovative nappy change zip to make night-time changes quick and easy with as little disturbance as possible! You can shop the whole Snuz range here.

Elvie Breast Pump

One of the newer products on our list, the Elvie pump is an absolute MUST for any breastfeeding mums out there, allowing you to pump anytime and anywhere! Whether you’re at home, work or out and about, the Elvie Breast Pump fits discreetly inside your bra to pump silently and you can even monitor your milk volume through the Elvie app! Shop the Elvie Breast Pump range here.

Ergobaby Omni Carrier

When we are pregnant, we carry our babies for 9 whole months, so it makes perfect sense that after they are welcomed into the world, we keep them as close as possible to offer a comfortable environment with familiar sounds. The Ergobaby Omni is a newborn-ready carrier that grows with your baby up to 20kg and the 4 different carrying positions will keep them comfortable at every stage. Check the Ergobaby range here.

Stokke Tripp Trapp

First launched in 1972, the Stokke® Tripp Trapp® is one of the most iconic highchairs in the world and offers your baby a chair for life thanks to its innovative design. From birth, your baby will be safe and comfortable in the newborn Set which is perfect for feeding and sleeping and when the Tripp Trapp® Baby Set is added at 6 months old, the Tripp Trapp is the perfect height so your little one can join family meal times. Later in life, the Tripp Trapp can be used as a dining chair or even at their desk to offer ultimate support and you can even personalise your Tripp Trapp free of charge making this a truly special item! Shop Stokke® Tripp Trapp® here.